In the lively Maarif neighborhood of Casablanca, Cluky’s Fast Food’s new restaurant reinterprets the language of contemporary dining through an interior design concept that transforms color, light, and materials into tools of brand identity. Designed for a young and dynamic clientele, the space aims to create an immersive experience in which design becomes an integral part of the brand’s narrative.
A distinctive element of the concept is the use of LightPiù Luxe panels, chosen in orange to echo the visual identity of the Cluky’s brand. The color, already a central element of the chain’s graphic communication and corporate identity, is thus brought into the architectural space through luminous surfaces that reinforce the venue’s recognizable character and help create a lively, contemporary atmosphere.
Installed in the dining area, in the upper section of the walls above the ceramic tile cladding, the backlit polycarbonate becomes a true visual highlight. The distinctive diamond-cut finish of LightPiù Luxe amplifies light diffusion and generates dynamic reflections that shift in appearance throughout the day, helping to create a warm, welcoming atmosphere with a strong sense of identity. The material thus does not merely serve a technical function but actively contributes to the customer’s visual and sensory experience.
The choice of polycarbonate was also driven by its performance qualities: its lightness, durability, and ability to control and diffuse light make it particularly well-suited for high-traffic hospitality settings such as fast-food restaurants. The speed of installation and the precision of the joints also allowed the material to be seamlessly integrated into the design, enhancing the interior architecture.
The result is a space with a strong contemporary impact, where light and color become narrative tools capable of translating Cluky’s identity into an immediately recognizable, youthful, and experience-oriented space.
